When did you last update your website? Can’t remember?

Well, here is  set of reasons why your website should be up-to-date.

Search Engine Results and Referrals

As you know a large number of people who visit your site are getting there by clicking on a link from a search engine( google, yahoo, msn ). The search engines base the order of their results on complex computer algorithms that have a number of know factors. One of the largest factors is what information, mainly text, is on your website and how often they are updated.

If your website is providing relevant and  quality content consistently, on a topic someone is looking for with these search engines, you increase your chance of being higher ranked on their results, which in turn translates in higher traffic and ultimately business.

Visitor Retention

A great way to allow your website to convert a visitor who comes across your website to a person who contacts you for services is to have new content. Generally when someone is shopping around for services online they will type some keywords into a search engine and view the first several websites that appear on the list.

Not always does the visitor immediately makes a decision on which of these businesses to move forward with, but comes back to these websites at a later time to make their decision. Having new, relevant content when they return to your site is a great way to convince them your business is their best choice. Some good examples of updated content would be:

• Industry specific news and articles
• Whats new this week at the restaurant
• Latest products added to catalog
• Any kind of special or limited time offers and promotions

 Generate customer confidence

If your site is updated regularly, your existing customers get the confidence that they are working with a company where lots is happening, this in turn helps getting customers interested to come to yoru site regularly and remember to refer you whenever someone checks.

Here’s a tip: Don’t get discouraged if something profound doesn’t happen every day at your company. The content that appears on your homepage doesn’t need to be earth-shattering. The point is to keep the homepage fresh, so try to add something at least once a month. And, at the end of this article, we show an alternative to “news.”

Now, since you know that’s it is actually important, how can you make sure your website is updated?

Dont worry, we are there.

Using AMITY Infotech’s website maintenance services to update content (text, images, articles) on your website on a regular basis helps your website become more effective on several levels and generate better traffic and sales.

Don’t wait and start now!