The AMITY Blog

Which item would you purchase, a flat screen tv or a Website? If both cost about the same, you might very well opt for the former. Depending on your business however, you may decide that your business is in definite need of an online identity. However, you need to pay the rent, car insurance, and food. You want to minimize spending and as such, you wonder why your best friend’s uncle’s acquaintance’s son charges in the hundreds for a Website when a company charges in the thousands. Though these concerns and predispositions are understandable, there are several differences and similarities between inexperienced freelancers and certified companies and facts about web design we should observe as we answer the question: why does a good Website cost as much as it does? Read more

Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means. It is the process in which the careful and strategic placing, analysis, and wording of keywords of text on a particular website to enable optimum search engine rankings, this definition comes from www.pixelphoria.com/glossary.php. There are several ways in which this process can benefit internet marketing strategies.

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There are many businesses that simple do not believe in the web as a business tool. A website does not have to sell your products, it can be used simply to let potential customers know you are there. For small businesses particularly those that rely on a local customer base this can be an invaluable source of additional customer enquiries. Read more